Public Opinion Assignment Example | Topics and Well Written Essays - 250 words

Public Opinion - Assignment Example One of the often cited examples of bad publicity is the survey carried out by the tobacco company arguing that the â€Å"final cost of smoking outweighed the benefits in Czech Republic† (PHA Media, n.d., n.p.). The campaign has caused a huge PR backlash and led to bad publicity of a company. Many PR campaigns end with bad publicity because of various factors, not because they initially were planned to fail. However, many people and/or companies intentionally who create bad publicity in order to gain publicity in general. Celebrities are good examples of it, as they participate in scandals and other negative events in order to remind about themselves to a public and make people to talk about them. This behaviour cannot be viewed as ethical, especially if it has negative impact on other people. It is important to measure the results of PR efforts as this helps to evaluate the success of a campaign. However, in order to be able to interpret the results it is important to carry out evaluation not only after a campaign but also before it starts (Gunn, n.d.). This information will help to understand what impact the PR campaign has. Some of the ways of measuring these results include the following: surveys, interviews, sales figures, enquiries, changes in behaviour of target audience, website hits, etc. (Gunn, n.d.). PHA Media (n.d.). Top ten worst PR fails, bad PR examples and reputation disaster ever. Retrieved 13 April 2015, from:

A business conferences in North Wales Assignment

A business conferences in North Wales - Assignment Example This research will begin with the long – term and short – term goals of Business Conference PLC. The short – term goal of Business Conference PLC under the current situation can be to successfully conduct the upcoming business conference. This short term goal can be achieved by the company by taking into account the overall cost and benefit analysis of the conference. If the benefits earned from the conference are higher than the costs incurred in conducting this conference, it leads towards the achievement of short-term goal. There are different points in time where the company can foresee whether the conference can be successful or not. For instance, at the time of initial planning the company can make best judgments whether the estimates are good enough for the successful organization of the conference. At the time of booking, the company can realize the success of the conference by considering the interest of the delegates. Under economic terms, the most rele vant cost for short term decision making is the variable cost. There might be different long –term goals of the company including the expansion of the business in different geographical boundaries, growth in revenues etc. These goals can be achieve by conducting long – term strategic planning regarding the achievability of those goals. Every cost matters a lot when long – term time horizon is kept into consideration. Therefore, the company needs to evaluate it financial, human and technological resources in the long – term as part of its strategic planning.... Viability of the Conference If the overall cost and revenue analysis of this particular conference is taken into consideration, it can be seen that Business Conference PLC will reap too much benefits from conducting this particular conference. The overall cost estimates of the company relating to this particular project are quite low and the determined price to be charged from the delegates is quite high. Under the existing situation, if the company expects around 200 delegates to attend the conference at ?750 per delegate fees, the company can successfully generate total revenue of ?150,000. However, if the costs are analyzed, it can be observed that variable cost pertaining to 200 delegates is just ?108, thus earning a huge contribution of around ?642 which is more than enough to cover the fixed costs of the company which are around ?20,970. Hence at the existing level of operations, this particular conference is highly viable for the company to conduct and the company can reap a b enefit of around ?107,430. If the viability of the conference is considered with respect to other determinants in respect of breakeven level, profitability if the delegates are reduced or the price per delegate is reduced, the company is still in a good position to conduct this conference such that the company would be in no profit no loss situation if only 33 delegates attend the conference. If the number of delegates is reduced by 50% i.e. only 100 delegates attend this conference, even then the company can earn ?43,230. On the other hand, if the price per delegate is reduced by 50% and kept at ?375 per delegate, even then the company is in a